Straight Talk

It's a tough time to be a retailer — consumers are watching every dollar, credit is tight, and big box retailers continue to expand. All this means retailers have become even smarter than ever. Ask yourself these questions:

• Are you confident with which prices to raise or to lower?
• Do you guess the impact of price changes to sales and profits?
• Is your pricing based on your competitor's decisions?
• Would you enjoy price evaluations across stores each week?

If you answered "yes" to any of these questions, then you have to answer yes to the most important question — Are you willing to make more money?